Walmart Sportsfan Shop is a one-stop shop for all sports fans. Displaced fans can shop by sports league, team, brand or by location in-store.

Partnered with Walmart category managers, site merchants, suppliers and sports leagues to deliver a holistic experience that drove more sales online and in-stores across the sports apparel category.

Leveraged more than $100MM traffic drivers delivering consumers to the online shopping experience, growing sales and brand awareness for the participating brands and sports league sponsorships.