Edgar Zabaleta

Strategic Creative Leader
Specialized in Digital Marketing
and User Experience

About Me

Award-winning Creative Director with 20+ years of agency experience in digital retail marketing, helping brands and exceed significant revenue goals and high-performance results through integrated media campaigns and innovation. Skilled in team development, creative strategy, insight-driven solutions, user experience (UX), technology and operations.

Professional Skills

Creative Direction & Strategy95%

User Experience (UX) 90%

Web Design / Front-end 80%

Digital Marketing Creative Solutions95%

Online Advertising 95%

Graphic Design / Print 90%

eLearning Development80%

Branding / Identity 90%

Insights-Driven

Project Solutions

20+ Years

Industry Experience

Award-Winning

Creative Work

Hundreds of

Happy Clients

Digital Retailer Work

Walmart Media Group

2008-2020

Helped brands reach more customers delivering over $500MM in sales revenue.
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CVS Online Media

2018-2020

Category and department page strategy direction and execution. Online media creative direction.
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Walmart México

2016-2019

New client onboarding. Overall creative direction, strategy and production of digital media.
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Office Depot Online Media

2018-2020

Creative direction and production of digital campaigns for brands and agencies.
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Beyond Media

2019-2020

Digital marketing strategy and development of media kits for sales and advertisers.
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Home Depot Interactive Media

2006-2008

Art direction and production of digital campaigns for advertisers.
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Featured Digital Campaigns

Some examples of effective creative digital campaigns delivering high performance results beyond client's expectations.

Pantene Stronger Together

Digital Campaign

Belvita Breakfast Challenge

Interactive Brand Experience

Samsung Team Back

Sam's Club Mexico

Mundo P&G

Product Showcase

Keurig 2.0 Launch

Brand Awareness Campaign

Walmart Sports Fan

Category Marketing Campaign

Kraft Foods Quest

Interactive Brand Experience

Clorox Incredibles

Digital Promotion

iRobot Roomba

Digital Ad Campaign

I had the privilege of being a Writer on Edgar’s creative dream for some of Walmart’s largest advertisers and high-profile projects. Unlike the stories I’ve heard of other industry ADs and CDs who run the show with their egos, Edgar is more interested in activating his team members and strengthening their own skills and experience.
Connor Storch, Creative Consultant

Edgar is simply a fantastic art director. A talented designer and developer. He is also a wonderful leader and teacher. I've seen him onboard three new team members at one time, while simultaneously producing dozens of programs for our top tier suppliers on Walmart.com.
Gina Fleck, Sr. Director Strategy & Insights

I worked with Edgar for eight years and reported to him for six months. As VP of Creative, I saw Edgar manage a team of over 20 designers, copywriters and project managers. He was a great leader and the people who worked for him respected him greatly. In addition, he always has the client’s (Walmart, CVS, etc.) best interest in mind and the client loved working with him.
Adam Reich, Director Project Management

Give Edgar a team, and he will mold it into an efficient asset for any company. Having worked with Edgar for over 5 years, Edgar has been a nurturing mentor to not only myself but to everyone he works with.
Bryan Lauer, Sr. Designer

Edgar is a talented creative with very strong management and business skills. He led a multi-million dollar retail creative team at Triad and managed people and programs with high-touch and awesome results.
Tim Bagwell, SVP Operations