Edgar Zabaleta
Creative Leader
Profile
Award-winning creative leader with 18+ years of experience in digital retail marketing and advertising, partnering with brands to successfully exceed significant revenue goals through integrated media campaigns. Skilled in creative strategy, team development, Insight-driven solutions and innovation.
Skills Summary
- Hands-on Creative Leadership
- Digital Retail Marketing / Advertising
- Creative Strategy
- User Experience (UX/UI)
- Design Production
- Team Building & Development
- Website Monetization Solutions
- Project Management
- Bilingual - English/Spanish
Awards
- 2019 Silver ADDY Award
Starbucks Holiday - Online/interactive
- 2017 Gold ADDY Award
Old Spice - Be that Fan - Digital advertising
- 2015 Silver ADDY Award
Keurig 2.0 - Digital advertising
- 2013 Gold ADDY Award
Ballpark Burger Shaker - Interactive media
- 2011 Gold ADDY Award
Kraft Foods Quest - Interactive media
- 2010 Gold ADDY Award
Listerine Brand Showcase - Interactive media
Contact Me
Experience
VP, Creative Production | Triad - GroupM WPP
Jul 2008 - Mar 2020
- Led cross-functional teams including creative strategy, production, content, UX and interactive development primarily on the Walmart U.S. and Mexico business, and later expanded across the U.S. retail portfolio.
- Oversaw the execution of high-performance omni-channel marketing
campaigns for major brands that supported sales exceeding $500MM in
revenue, and provided a superior personalized customer experience for
Walmart shoppers.
- Developed innovative ad technologies and guidelines collaborating with
UX and Ad Operations teams in order to run effective native advertising
and brand experiences across multiple web browsers and devices with a
mobile-first mentality.
- Successfully onboarded Walmart Mexico as a new online publisher;
developed effective creative executions, working in partnership with
international advertisers and retail partners.
- Served as creative and communications leader across teams to manage
staff resource allocation, mentor, train and motivate team members
while increasing overall productivity.
Sr. Art Director | Acquirgy (SendTec)
Mar 2006 - Jul 2008
- Created state-of-the-art interactive rich media banners, landing pages
and websites, partnering with leading brands running advertising on
Homedepot.com while adhering to brand strategy objectives.
- Effectively managed multiple client projects and deadlines while rapidly
adapting to constant change in priorities, creative guidelines and site
technical challenges.
- Developed client pitch decks, sales presentations and the creation of HomeDepot.com Interactive Media branding.
Multimedia Developer | AT&T Learning
May 2002 - Jan 2006
- Designed and developed web-based courseware for AT&T and national
clients.
- Programmed Flash Action Script Interactions, tools and animated
content from storyboards to execution.
Multimedia Designer | CTC Concurrent Technologies Corp.
Sep 2000 - May 2002
- Lead Designer of graphical user interfaces (GUI) for e-Learning courses
used by the Chief of Naval Education training (CNET), and the Space and
Naval Warfare (SPAWAR) contract for the department of defense.
- Created and developed interactive content; collaborated in the
creative process, storyboarding and design of course material, audio
recording and editing.
Education
University of South Florida | Computer Science
Spring 2005
Coursework: Computer Systems, JavaScript, Programming concepts,Advanced Web Design
Eckerd College | Bachelors of Arts in Visual Arts Degree
Spring 2000
Concentration in digital media and web design.
Honors Graduate, G.P.A 3.77/4.0 scale
Pontifician Xaverian University | Industrial Design
1995 - 1997
Coursework: Industrial design, architecture, technical drawing, drafting,
graphic design, perspective geometry.