Oversaw creative production of CVS online media program from conception to execution, delivering innovative solutions beyond client’s expectations.
Partnered with CVS Site Merch. team elevating their online category experiences through UX, visual and content solutions.
Conducted a series of A/B tests on-stie to determine best performance of modules, native ads and content.
Developed enhanced department page concepts and strategy, driving accelerated performance and traffic growth in conjunction with market trends and customer engagements.