As VP, Creative Director, I led creative strategy, design production, UX and front-end development for the Walmart.com ad business. Partnered with leading national brands, agencies, sales and account teams to deliver strategic, data-driven and engaging digital consumer experiences for multi-million-dollar digital marketing campaigns.
Oversaw the execution of high-performance-result digital campaigns (native ads, IAB standard units and brand experiences) for major advertisers, supporting Sales revenue exceeding $500MM. Effectively produced more than 1500 campaigns across all site categories (CPG Brands, Consumer Electronics and Toys, Health and Beauty, Home and Apparel).
Developed new ad technologies and specs with WMG’s UX team to run responsive native ads and brand experiences across multiple web browsers and devices with a mobile-first mentality (see image 2).
Grew display ads traffic performance significantly, while driving more brand engagement and product conversion.
Real insights defined the path: