Kraft Foods (Mondelez) launched Belivta Breakfast Biscuits in the U.S. promoting on-the-go breakfast alternatives.

Led the strategy and development of a brand awareness campaign on Walmart.com showcasing the brand's 3 new flavors and providing shoppers with a FUN way to learn about Belvita.

A robust media plan was developed featuring animated banners driving traffic to an interactive landing page where consumers were engaged by completing 3 simple tasks in order to get a Walmart gift card.

This campaing helped Kraft Foods and Belvita lead the breakfast snack category on Walmart.com.