Ad campaing featuring the new and improved iRobot Rumba. Overall goal of the campaing was to drive traffic to item pages and increase brand awarenes and conversion on Walmart.com

Developed 3 set of ads showcasing the different iRobot units available and their own special features.

Partnered with Walmart to promote the new iRobot models on the new Walmart Ellen's List seasonal page, driving more leads and position the brand as a new sponsor of the vacuum cleaners category on Walmart.com.

Client: iRobot
Date: 2018-2019
Role: Creative direction, strategy, execution