When Keurig was ready to introduce their new product to the market, I met with their brand manager and pitched a digital campaign to drive awareness before the product was launched in stores, highlighting the new product features, videos and comparing different products.

Campaign components featured e-commerce ads, rich media video banners, email, social ads, interactive brand experiences and seasonal updates through the year driving traffic to the online store and item pages on Walmart.com.

The Keurig campaign resulted in more than 90MM shopper impressions exceeding sales and performance goals.