Interactive brand experience showcasing Kraft's family of brands across food categories on Walmart.com. Shoppers could navigate the site by browsing the Kraft town, choosing a brand or meal solution.

Main objective was to engage consumers by using different family meal scenarios. Each scene feature a food category, recipes, tips and ideas and drove shoppers to purchase Kraft products directly from the page.

The site was updated seasonally to adhere to Walmart's marketing calendar initiatives (back to school meals, summer food ideas, fall cooking...).

This campaing enabled Kraft Foods to become the leading food brand on Walamrt.com for the next 3 years owning the food category online and in-store.