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Digital brand experience featuring an interactive product selector tool using custom video as the transition flow. These clips were shot on-location in New York for Pantene and Walmart.

Filmed with Bahar Takhtehchian, TV personality and editor for Shape magazine, this series helps shoppers select the best shampoo and conditioner combination for their hair needs.

The brand page and rich media banners dynamically pull product data from Walmart.com to provide the latest prices right on site.

ADDY WINNER
Client: P&G Pantene
Date: May 2015
Role: Creative strategy, direction and execution
Awards: 2015 Gold ADDY Award