Main goal: Develop a potential customer audience and increase actions around NFL to let more people know that Samsung is an official sponsor.

Mexico is currently the largest NFL market outside the United States* and despite being the second most viewed sport in Mexico, his true fans are still a bunch of Incomprendidos (misunderstood). 23-27 millions of fans in 2016

Hagamos Team Back is a calling for all the Misunderstood fans to show them they are not alone anymore, because Samsung will team up with them so they won’t miss any NFL moment again and live it with more intensity.

This campaing strategy delivered, digital components as well as TV ads and in-store displays.